Why do young professionals leave smaller cities?Better jobs. Better mobility. Better lifestyle.In Celje, leaders decided not to accept talent drain as inevitable. Instead, they launched MAGNET — a project designed to make the city more attractive to live, work and innovate.Supported by the European Urban Initiative, MAGNET focuses on what really influences life decisions:🏡 Affordable housing🚲 Sustainable mobility💼 Industry 4.0 jobs🎨 Culture and quality of life⚡ Clean energy communitiesBut here’s the difference: citizens are not observers. They co-design solutions in “RealLife Learning Labs” and collaborate in co-creative hubs.This isn’t just urban policy. It’s a city asking its people:What would make you stay?And then building it.